SPARTANBURG, S.C. – The Southern Conference announced today the launch of “Built Here,” a new marketing campaign designed to elevate the visibility and strengthen the identity of SoCon men's and women's basketball.

The campaign will showcase the conference's rich basketball tradition, passionate fan bases, talented student-athletes and coaches, and the competitive programs that have helped establish the SoCon as one of the nation's most respected mid-major basketball conferences.

Few conferences have played a more significant role in shaping the history of college basketball than the Southern Conference. The SoCon's basketball roots date to 1921 and the nation's first postseason college basketball tournament. The conference was also the birthplace of the now-iconic tradition of championship teams cutting down the nets, introduced by NC State coach Everett Case in 1947, and became the first conference to adopt the three-point field goal in 1980.

“Built Here is about celebrating where we've been, who we are and where we're going,” said SoCon Interim Commissioner Geoff Cabe. “College basketball history was literally made in the Southern Conference. But this campaign is about more than our past. It's about the outstanding programs, coaches and student-athletes who continue to build on that legacy today. We have a great basketball story to tell, and we intend to tell it.”

Throughout the 2026-27 season, the Built Here campaign will be featured across the conference's digital platforms, television broadcasts, social media channels and championship promotions, highlighting the people, programs and traditions that define SoCon basketball.

The campaign will culminate with the 2027 Ingles Southern Conference Men's and Women's Basketball Championships, scheduled for March 3-8 in Asheville, North Carolina.

Built Here. Southern Conference Basketball.