SoCon selects vivenu as Official Ticketing Partner
Collaboration Represents a Leap Forward In Ticketing and Fan Engagement
SPARTANBURG, S.C. – The Southern Conference (SoCon) has announced a ticketing partnership with vivenu, the enterprise platform for live entertainment tech. As the official ticketing partner, vivenu will power SoCon championships and marquee events with its industry-leading, fully customizable infrastructure.
The partnership provides the Southern Conference with the tools to deliver an enhanced digital ticketing experience for fans while unlocking new revenue opportunities for the league and its member institutions. vivenu’s technology grants SoCon full ownership of fan data and provides advanced customization tools, including white-label branding, ensuring a conference-first experience across every event.
“Our partnership with vivenu represents a leap forward for the Southern Conference’s approach to ticketing and fan engagement,” said SoCon Commissioner Michael Cross. “We saw firsthand the power and flexibility of vivenu’s platform during the Explore Asheville SoCon Wrestling Championships, where the digital experience elevated both operational efficiency and the fan journey. That success laid the foundation for a broader collaboration that now extends across all our championship events. We’re excited about the possibilities related to this expanded relationship and the benefits of bringing a modern, integrated ticketing experience to every corner of the conference.”
For vivenu, the partnership underscores its role as the infrastructure behind a growing number of partners in the collegiate domain.
“Our shared success during the SoCon Wrestling Championship laid the foundation for this partnership,” said Darby M. Roggow, Director of Collegiate Partnerships at vivenu. “What began as a single event has grown into a broader collaboration that empowers the Conference with modern tools and infrastructure. Together, we will enable a better journey for fans, unlock deeper insights into engagement, and support sustained growth for SoCon Championships.”
About The SoCon
The Southern Conference, headquartered in Spartanburg, S.C., includes ten member institutions across six states: The Citadel, East Tennessee State University, Furman University, Mercer University, University of North Carolina at Greensboro, Samford University, University of Tennessee at Chattanooga, Virginia Military Institute, Western Carolina University, and Wofford College. Tennessee Tech University will join the conference for the 2026-2027 season.
About vivenue
vivenu is the technology leader in global event ticketing, offering a flexible and advanced ticketing platform tailored to organizers' brands, sales, and unique business needs. Leading organizers make the most of their ticketing with vivenu's full-service support and a platform designed for customization, reliability, and connectivity. Its white-label platform gives organizers worldwide full control over their ticketing experience and customer data, turning ticketing into a key business asset. With offices in North America and Europe, vivenu supports more than 80 U.S. colleges and is trusted by notable brands like City Winery, the Grammy Awards, Mesmerica, the National Finals Rodeo (NFR), the Special Olympics, Stanford Athletics, and many more. For more information, please visit vivenu.com .