SPARTANBURG, S.C. – The Southern Conference announced Wednesday a sponsorship agreement with Innovative Office Solutions, including sponsorship of the Southern Conference Women’s Basketball Championship event held in Asheville, N.C., each March.
The three-year agreement is a comprehensive conference-wide advertising agreement laden with signage and media exposures bundled by the SoCon’s multimedia rights holder, SoCon Sports Properties. The agreement, negotiated by GameDay Sports Media & Marketing, includes the designated status as the 10-member SoCon’s Official Office Solutions Partner.
“GameDay Sports has allowed us to extend our reach and presence into the collegiate sponsorship space,” said Jennifer Smith, CEO of Innovative. “The SoCon Women’s Basketball Championship event is a perfect fit for our business, our culture and our support of women’s collegiate athletics.”
The Southern Conference was among the first to implement an NCAA women’s basketball championship tournament in 1984 and continues to be a leader in promoting women’s intercollegiate athletics. A portion of the annual sponsorship revenues from Innovative Office Solutions will be used to establish a postgraduate scholarship for one graduating SoCon women’s basketball player.
“The SoCon welcomes the opportunity to work with Innovative on the initiatives outlined in this sponsorship,” said SoCon Commissioner John Iamarino. “Throughout the league’s history, we have established new and creative opportunities to advance the promotional value of our championship tournaments and enhance the experiences for the student-athletes who compete in all 19 conference championship events.”
ABOUT INNOVATIVE OFFICE SOLUTIONS
Innovative Office Solutions is a progressive, woman-owned, provider of office productivity solutions. Through a full portfolio including office products, furniture & design services, facility & breakroom supplies, print & graphic design, promotional products and technology solutions, Innovative is more than just a name…it’s the culture. Driven by the vision of “We Believe In Your Success," Innovative is always looking for ways to help organizations be more productive.
Innovative’s sport sponsorship platform includes partnerships centered around community give-back programs with such teams as the Minnesota Vikings, Minnesota Twins, Minnesota Wild, Minnesota United FC and the St. Paul Saints.
ABOUT GAMEDAY SPORTS
GameDay Sports develops and implements complete custom publishing, custom advertising, and branding, sales, marketing and promotional campaigns. Examples include print, radio, television and internet campaigns, branding and annual marketing theme creation and implementation. GameDay Sports’ main clients are and will continue to be professional and collegiate sports organizations and corporations. By focusing on this market, our clients, consistently faced with the challenges of increasing visibility and revenue, will be able to utilize our combined talents and experience to continue to build the finest sports media and marketing agency dedicated to the sports team market. GameDay Sports is a Minnesota Corporation with offices in Chapel Hill, N.C., Kansas City, Mo., Jonesboro, Ark., Minneapolis, Minn., and Portland, Ore. The company began offering its services in June 2001. Its current media and marketing clients include collegiate and professional teams throughout the United States as well as corporate relationships from coast to coast.
ABOUT THE SOUTHERN CONFERENCE
The Southern Conference, which is in its 95th season of intercollegiate competition in 2015-16, is a national leader in emphasizing the development of the student-athlete and helping build lifelong leaders and role models. The conference has been on the forefront of innovation and originality in developing creative solutions to address issues facing intercollegiate athletics. From establishing the first conference basketball tournament (1921), to tackling the issues of freshman eligibility (1922), to developing women’s championships (1984) to becoming the first conference to install the 3-point goal in basketball (1980), the Southern Conference has been a pioneer. The Southern Conference is the nation’s fifth-oldest NCAA Division I collegiate athletic association. The conference currently consists of 10 members in six states throughout the Southeast and sponsors 20 varsity sports and championships that produce participants for NCAA Division I Championships.
ABOUT SOCON SPORTS PROPERTIES
SoCon Sports Properties (SSP), created in 2013, is the official multimedia rights holder for the Southern Conference. SSP provides the excitement and attraction of college athletics as a unique advertising and marketing opportunity to communicate your company’s message while influencing your business. SoCon Sports Properties (SSP) offers corporate customers a multitude of marketing and multimedia sponsorship opportunities that include television, venue signage at all of our Championship events, event impact and gameday marketing, as well as corporate marketing, promotions, hospitality, print and brand exposure on SoConSports.com. SSP can build a customized marketing package for your business or corporation that capitalizes on our loyal fans throughout each season, during Championship events, as well as throughout the entire Southern Conference member institutions' footprint.
Please contact SoCon Sports Properties for more information on collaborating with the Southern Conference and its multiple media and marketing platforms and Championship events.
Contact Information: Rick Thompson, SoCon Sports Properties
702 North Pine Street Spartanburg, SC 29303
678-448-2115
rthompson@socon.org
-www.SoConSports.com-