SPARTANBURG, S.C. ? The Southern Conference and RBC Bank announced today an exclusive three-year corporate partnership.
“The Southern Conference is very happy to be partnering with RBC Bank,” said Southern Conference Commissioner John Iamarino. “They have expressed a common vision that aligns well with our promotional opportunities. We believe RBC Bank will be a terrific addition to the SoCon corporate partner lineup.”
The three-year partnership positions RBC Bank as the exclusive banking partner of the Southern Conference and provides RBC Bank strong visibility throughout the year at SoCon Championships and in the communities of our 12 member institutions.
“RBC Bank is excited to create this partnership with the Southern Conference,” said Kristen Doherty, RBC Bank’s vice president for Integrated Marketing Communications. “This is a strategic move to continue building our brand across the southeast through high-value partnerships.”
RBC Bank will also sponsor the Hoops Highlight of the Week on the SoCon’s website, www.SoConSports.com. This interactive feature will give fans the opportunity to vote for their favorite basketball highlight each week during the season to win prizes including SoCon tournament tickets and other valuable prizes.
The Southern Conference will work to promote the RBC Bank Tribute to Teachers program within the geographic areas of league member institutions and encourage participation at all SoCon-sponsored events. Tribute to Teachers is...(insert a brief description of the program). The SoCon will recognize nominees and winners on SoConSports.com and through various SoCon-sponsored events and programs such as game tickets and apparel.
IMG College, the SoCon's multi-media rights partner, facilitated the deal between the Conference and RBC Bank.
About the Southern Conference
The nation’s fifth oldest NCAA Division I collegiate athletic association, the Southern Conference began its 88th season of intercollegiate competition in 2008. The Southern Conference currently consists of 12 members in five states throughout the Southeast and sponsors 19 varsity sports and championships. A national leader in emphasizing the development of the student-athlete into lifelong leaders and role models, a total of 19 Southern Conference student-athletes have been awarded prestigious Rhodes Scholarships. Visit the Southern Conference on the internet at www.SoConSports.com.
About RBC Bank
RBC Bank, headquartered in Raleigh, N.C., offers a wide range of financial services and advice, including a complete line of banking, and mortgage services to individuals, businesses and public institutions throughout the Southeast. RBC Bank’s client access network includes more than 430 full-service banking centers, an extensive ATM network, and telephone and online banking. In addition, RBC Bank offers builder finance products through its RBC Builder Finance division.
RBC Bank is a wholly-owned subsidiary of Royal Bank of Canada (RBC) (RY on the TSX and NYSE), Canada's largest bank as measured by assets and market capitalization. RBC is also one of the world’s financial, social and environmental corporate leaders for the past eight years as on the Dow Jones Sustainability World Index. Additional information about RBC Bank may be found at www.rbcbankusa.com.
About IMG College
IMG College is the leader in developing integrated licensing, marketing, and multi-media opportunities for the nation’s top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, some of the most prestigious universities, and licensing for nearly 200 institutions. IMG College is a division of global sports and entertainment company IMG. For more information visit www.imgworld.com.